THE SOFT MOVEMENT SOLD IN STORE FOR THE FIRST TIME, EVER!

Come to our opening party with BT Jam Handmade Co-Op, February 5

7PM-10PM
1095 Flushing Ave.
(in Bushwick, L train to Morgan Ave)

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FOR IMMEDIATE RELEASE:

A Soft Movement Grows in Brooklyn

Brooklynites can start experiencing the softer side of life when The Soft Movement officially moves into the borough. Beginning February 1, The Soft Movement clothing line will be sold at Better Than Jam Handmade Co-Op, opening at The Loom, Bushwick’s new four-story industrial loft space at 1087 Flushing Avenue.

“Brooklyn has such a growing independent fashion scene,” said Lucille Lam, founder of The Soft Movement. “There’s no better place than an up-and-coming neighborhood like Bushwick for us to showcase our line and build our social movement.”

Known for its ultra soft clothes, The Soft Movement will present designs from their “Light” and “Vertigo” lines. During opening week, The Soft Movement-branded tees, totes and custom-handmade dresses will be up for grabs.

“It’s so important for us to make clothes that make you feel good inside and out,” said Soft Movement designer and co-founder, Vivian Kong. “It’s an honor to be part of Better Than Jam’s opening, and to be part of such a creative group of designers.”

Aiming to create a platform for soft expression across the world, The Soft Movement is proud to be partnered with Better Than Jam to spread the soft message around Brooklyn.

Created by Karin Persan, Better Than Jam will open its doors and promote 12 other local clothing and accessory designers who create original, high quality products at a fair price.

“This match-up made sense right away,” said Lucille. “We've been searching for a unique venue and like-minded designers to work with. Karin's handmade Co-Op was a perfect fit!"

For more information, please visit www.thesoftmovement.com