Tuesday, August 25, 2009


(Hello, Molly speaking...)


The Soft Movement promotes softness thru all aspects of life. We want you to surround yourself with things that feel good, inside and out. How can you resist having soft things against your skin and soft feelings around your heart?

Have you met Molly? She is the third collection in our clothing line. Molly lives outside of the box. She explores uncharted territory through her clothing and style, redefining the concept of lines and shapes.

Will you travel with Molly to discover the soft things in our universe?





Friday, August 21, 2009



(TheSoftMovement presents you with a Soft World.)

If all of the harsh things in life are weighing you down, go to a place where softness is all over - stay in our soft world! A place to grow, and play, and create with no hard feelings.

Made of cotton balls, recycled cardboard, and a lot of love - do you know which soft country you want to live in?

Perhaps you'll want to swim in the Soft Sea, or relax on the beach in the Soft Indies. either way we'll be waiting for you!




Wednesday, August 12, 2009

(A Soft Poem for you.)



"The softest thing in the universe
Overcomes the hardest thing in the universe.
That without substance can enter where there is no room.
Hence I know the value of non-action"



Tao Te Ching
*A gift to The Soft Movement from a very soft and special artist, Aileen Son:
www.aileenson.com

Tuesday, August 11, 2009


(Hello again, I'm Daisy ! )

The Soft Movement can't help but take notice of the soft colors and textures in Daisy's collection. In order to promote our vision of creating a soft space for everyone, we must bring to light, all aspects of softness, beginning with the creation and design of soft clothes.

Daisy's collection creates softness through color, light, and texture. She dances in her soft space; a place full of life, love, and lollipops! ( All photos taken during our runway show on 7.18.09).

Daisy twirls in "Creamsicle"

Playing with "Peppermint"

Daisy feels light in "Marshmallow"


Monday, August 3, 2009



(Introducing Daisy.)



The Soft Movement's goal is to create a soft space for you; we want you to explore, create and experience softness. Our clothes allow you to experience the softness you have inside, on the outside.

Our Summer 2009 Collection's second line is Daisy. A girl who laughs and plays in a world full of color and light. Her collection is full of color, light, and softness.

Hello soft world - please meet Daisy.