SOFT adj. soft·er, soft·est
- Smooth or fine to the touch: a soft fabric.

- Not loud, harsh, or irritating: a soft voice.

- Not sharply drawn or delineated: soft charcoal shading; a scene filmed in soft focus.
- Mild; balmy: a soft breeze.

- Of a gentle disposition; tender.
- Affectionate: a soft glance.

- Attracted or emotionally involved: He has been soft on her for years.

softness [ˈsɒftnɪs] n

- the quality or an instance of being SOFT

COURTESY OF www.thefreedictionary.com

sometimes it's hard to grow a soft movement in a hard world. you just have to keep going.

jar donations welcome, support our growth, expand our world: www.thesoftmovement.com

(photo source: http://www.naoko-ito.com/Urnban-nature-2009-ubiquitous.jpg)

SOFT dresses for SOFT weddings!!

Recent Soft Movement fan, Katti and her bridesmaids took a lil trip to NYC this weekend!! There was plenty of celebrations for her last days of singlehood, but there was just enough time to try on their bridesmaids dresses from The SOFT Movement!!! We met up to do a fitting for each of them in their dresses, and when you mix 7 girls with a lil' wine, soft clothes, and fun designs you have a great way to spend an early rainy afternoon!!

Not only do they look soft and serene in the fabrics and colors, they definitely rocked the designs too!! we can't wait to see the final products on them!! thanks ladies for a wonderful weekend, and check out Katti's shout out to us on their wedding site!!!!

http://weddings.theknot.com/pwp/pwp2/view/MemberPage.aspx?coupleid=4963825593037839&pid=3848583

Holly ( a.k.a. "Kim") plays with a flirty embellishment for her hair .

what do you all think?

holly models "kiwi" for all the other bridesmaids to see.. she looks great in these colors -

not to mention that big smile on her face!

the bride can't live without her soft dress and her veil!

"could i BEEEE any cuter in these dresses??"

lisa takes a sneak peek at the new spring collection for the softmovement!!

i think thesoftmovement does her body good!!!

We are all counting down to May 22 now!!

The Soft Movement Supports The National Kidney Foundation's

2010 MIAMI KIDNEY WALK

Please help make the world a softer place, recognizing this opportunity to help people understand the need for early detection of kidney disease.

on April 30, 2009, our good friend Rebekah Lee survived a Kidney Transplant . Her brother Raymond Lee is the living donor. We give a lot of props to Rebekah for experiencing everything she did, staying strong, and now working hard to help other kidney patients and bring more knowledge to the community.

Let's help Rebekah raise awareness and support:

http://donate.kidney.org/site/TR/Walk/Florida?px=1591804&pg=personal&fr_id=2270

2010 SOFT WORLD!