Tuesday, July 28, 2009


(Music: an interpretation of softness.)


The Soft Movement aims to create a soft space for you. A place where you can play, laugh, reflect and create.

We are presenting you with the idea of SOFT.

Inspired by The Soft Movement's "Jane" collection, Jane Park and Kai Lam collaborate to create a moment of softness through sound.

Jane dresses are delicately woven from strings of deep thoughts and lost memories. Let the violin be her voice!





All compositions are original music by Kai Lam, performed with Jane Park.
Exclusively written for The Soft Movement introduction of Softness to the world.
(Introducing Jane.)


The Soft Movement is about creating a world of all things soft. We are starting with soft clothes.

Our Summer 2009 Collection is made up of 3 lines: (Daisy, Molly, and Jane) each line is inspired by a different girl, each line is about their soft story.

We are introducing Jane. (All photos are live shots from our runway show, 7.18.09).

"Walking in Green Vertigo"

"Hiding in The Hoodie Dress"