Softness Can Affect your Decisions!

Check out the post below from Discover Magazine about how the things we touch affecting our decision making skills.. seems like everyone just needs a little softness!

Heavy, rough and hard – how the things we touch affect our judgments and decisions

COURTESY OF: http://discovermagazine.com/

Better than Jam During Mimosa Sunday!!

Grabbing the summer heat by the balls, BTJ decided to have mimosa sunday sale this week! free mimosas and 10% off on all designer purchases.. So, to show our support, we went for a visit and a free mimosa! Stop by the store if you can - great chance to get 10% off and some free booze!

1095 Flushing Ave - Better than Jam Co-Op

Fulton Fashion Show in Brooklyn!

A couple weeks ago, the Fulton Market Fashion Show debued several local designer pieces during their 2010 show. Here are some of our own soft pieces on show! Special thanks to Better than Jam for coordinating our submissions!

"city girl"

last season's: "teal tease"

Our First "SOFT" Wedding

On a beautiful sunny day, just outside of Atlanta, GA, Katti and Hanson Wong tied the 'ultimate' knot!! A wonderful couple who not only knows how to have a good time, but who have also found a way to have a fabulous wedding supporting small business owners without breaking the bank! With cost friendly choices such as flowers supplied by local farmers, and customizing her gown with vintage embellishments from her mother's veil, Katti and Hanson were the perfect choice for our first soft wedding!

The beautiful bride chose The Soft Movement for her bridal party couture and we couldn't be happier with the results! The dresses came out wonderfully chic in custom colors chosen by the bride, and each dress was tailored to each bridesmaids desires. In the end, the beaming bride was (and still is) beautiful, and there couldn't be a more luckier groom! Thank you Katti and Hanson, for having the first soft wedding, and we wish you both the best of luck in life, love and happiness! There couldn't have been a better first!!

Bridesmaids Connie, Holly, Shauna and Doretta show off their custom dresses along with their beautiful bouquets!

Bridesmaids (left to right) : Holly, Doretta, Shauna, and Connie

The Bridal Party! (love how the ties perfectly match the dresses!)

Finally- The hard part is over and time to partay!

have a looksy...Who's wearing TSM?

taking your own measurements -
The Soft Movement Way!



ever confused about how to take your own measurements when ordering our dresses? follow this easy method and you'll be one step closer to a softer world!

The Soft Movement : Spring Secrets Photoshoot

SECRETS SPRING COLLECTION 2010

Have you seen the secrets spring collection 2010? Launched on May 7th, 2010, The Soft Movement has finally shared their spring secret with the world! check us out at the Better Than Jam Coop in Brooklyn NY, or visit our site : www.thesoftmovement.com to see the new collection! Place your orders thru email, and we will make you a custom made piece to brighten up any spring time wardrobe!! get 15% off the spring collection by mentioning : SOFTBLOG in your email!!

spring, are you here yet??

THE SOFT MOVEMENT
May 7th, 2010

**pppstttt.... it's almost here! **

The Soft Movement Spring Collection
MAY 7th 2010

The Soft Movement supports...

source: http://www.good.is/post/five-ideas-always-with-honor/

SOFT adj. soft·er, soft·est
- Smooth or fine to the touch: a soft fabric.

- Not loud, harsh, or irritating: a soft voice.

- Not sharply drawn or delineated: soft charcoal shading; a scene filmed in soft focus.
- Mild; balmy: a soft breeze.

- Of a gentle disposition; tender.
- Affectionate: a soft glance.

- Attracted or emotionally involved: He has been soft on her for years.

softness [ˈsɒftnɪs] n

- the quality or an instance of being SOFT

COURTESY OF www.thefreedictionary.com

sometimes it's hard to grow a soft movement in a hard world. you just have to keep going.

jar donations welcome, support our growth, expand our world: www.thesoftmovement.com

(photo source: http://www.naoko-ito.com/Urnban-nature-2009-ubiquitous.jpg)

SOFT dresses for SOFT weddings!!

Recent Soft Movement fan, Katti and her bridesmaids took a lil trip to NYC this weekend!! There was plenty of celebrations for her last days of singlehood, but there was just enough time to try on their bridesmaids dresses from The SOFT Movement!!! We met up to do a fitting for each of them in their dresses, and when you mix 7 girls with a lil' wine, soft clothes, and fun designs you have a great way to spend an early rainy afternoon!!

Not only do they look soft and serene in the fabrics and colors, they definitely rocked the designs too!! we can't wait to see the final products on them!! thanks ladies for a wonderful weekend, and check out Katti's shout out to us on their wedding site!!!!

http://weddings.theknot.com/pwp/pwp2/view/MemberPage.aspx?coupleid=4963825593037839&pid=3848583

Holly ( a.k.a. "Kim") plays with a flirty embellishment for her hair .

what do you all think?

holly models "kiwi" for all the other bridesmaids to see.. she looks great in these colors -

not to mention that big smile on her face!

the bride can't live without her soft dress and her veil!

"could i BEEEE any cuter in these dresses??"

lisa takes a sneak peek at the new spring collection for the softmovement!!

i think thesoftmovement does her body good!!!

We are all counting down to May 22 now!!

The Soft Movement Supports The National Kidney Foundation's

2010 MIAMI KIDNEY WALK

Please help make the world a softer place, recognizing this opportunity to help people understand the need for early detection of kidney disease.

on April 30, 2009, our good friend Rebekah Lee survived a Kidney Transplant . Her brother Raymond Lee is the living donor. We give a lot of props to Rebekah for experiencing everything she did, staying strong, and now working hard to help other kidney patients and bring more knowledge to the community.

Let's help Rebekah raise awareness and support:

http://donate.kidney.org/site/TR/Walk/Florida?px=1591804&pg=personal&fr_id=2270

2010 SOFT WORLD!

if ever there was a place that needed to be soft, where would it be?
We could plant a soft seed, one .. two .. three...
and out! Will sprout a soft tree!!

So, everywhere we go, we will plant a seed...
then each of those places will have forest of soft trees
If we spread our seeds all over the world,
how many soft forests will there be?

Will you plant a seed with me?

Have You Caught the VERTIGO fever???

if all you can see are black and white swirlies and stripes,
perhaps you've got the vertigo fever!!!
Cure yourself with a soft treatment at
www.thesoftmovement.com
OR
visit the doctor at
"Better Than Jam"
1095 Flushing Ave, Brooklyn NY

BT JAM HANDMADE CO-OP FEATURING THE SOFT MOVEMENT

ON SALE IN STORES NOW!

1095 Flushing Avenue in Bushwick, Brooklyn

Everybody - we are happy to announce The Soft Movement made some of our first sales @ Better Than Jam Handmade Co-Op. Percentage of proceeds will be going towards Haiti relief donations.

It's truly been an inspiration to work with so many other talented designers in creating a softer world! Watch out for The Soft Movement World Tour Fall 2010.

*PERRRRR-MISSION TO LET
*SSSSS-SOFTNESS IN??



HELLLOO.
MY NAME IS ROBOT.
I WANT TO TAKE YOU TO MY SOFT WORLD.
IT IS FULL OF SOFT THINGS.
LIKE ME.
COME WITH ME.
WWW.THESOFTMOVEMENT.COM

THE SOFT MOVEMENT SOLD IN STORE FOR THE FIRST TIME, EVER!

Come to our opening party with BT Jam Handmade Co-Op, February 5

7PM-10PM
1095 Flushing Ave.
(in Bushwick, L train to Morgan Ave)

---------------------------------------------------------------------

FOR IMMEDIATE RELEASE:

A Soft Movement Grows in Brooklyn

Brooklynites can start experiencing the softer side of life when The Soft Movement officially moves into the borough. Beginning February 1, The Soft Movement clothing line will be sold at Better Than Jam Handmade Co-Op, opening at The Loom, Bushwick’s new four-story industrial loft space at 1087 Flushing Avenue.

“Brooklyn has such a growing independent fashion scene,” said Lucille Lam, founder of The Soft Movement. “There’s no better place than an up-and-coming neighborhood like Bushwick for us to showcase our line and build our social movement.”

Known for its ultra soft clothes, The Soft Movement will present designs from their “Light” and “Vertigo” lines. During opening week, The Soft Movement-branded tees, totes and custom-handmade dresses will be up for grabs.

“It’s so important for us to make clothes that make you feel good inside and out,” said Soft Movement designer and co-founder, Vivian Kong. “It’s an honor to be part of Better Than Jam’s opening, and to be part of such a creative group of designers.”

Aiming to create a platform for soft expression across the world, The Soft Movement is proud to be partnered with Better Than Jam to spread the soft message around Brooklyn.

Created by Karin Persan, Better Than Jam will open its doors and promote 12 other local clothing and accessory designers who create original, high quality products at a fair price.

“This match-up made sense right away,” said Lucille. “We've been searching for a unique venue and like-minded designers to work with. Karin's handmade Co-Op was a perfect fit!"

For more information, please visit www.thesoftmovement.com

Soft Jammin!!!!!!

Come check us out at the "Better than Jam" Coop store located in Bushwick NYC!!! A great place for uniquely designed clothing that's all local and handmade. Come accessorize your soft world with local handmade jewelry, scarves, hats, etc. We'll see you there on the 5th!!

Jane and Teddy Sitting in a tree....

Jane: Teddy does have the softest belly!!
Teddy: Jane can i have some of that lollipop??

Do you want your own teddy to play and hold? check Teddy out at www.thesoftmovement.com

Hi, My name is Teddy...

dearest jane, am i the companion you seek? there's nothing softer than my big round belly and although i look a lil' patchy and rough around the edges, i can play all day! Let me join you in your travels- we can explore the softest clouds in the sky or walk through the softest grass on the land.

THE SOFT MOVEMENT:

Jane Seeking..

Seeking a partner to play with, to explore uncharted territories and to create an imaginary world with. Must be SOFT, playful, cuddleworthy, and have lots and lots of imagination!! join my soft world at www.thesoftmovement.com. will you come and play ?

Think SOFT for weddings!

(Left: "Earthling"
Light Collection 2009)

(Left: "Fingerprint"

Fall Collection 2009)

The Soft Movement has recently been engaged in designing for weddings (sorry, not the bridal gown yet, but we can do bridesmaids dresses as a set and just single cute dresses to wear if you've got a wedding to attend coming up!)

We custom make everything to size and can help you pick the softest fabrics to create a piece for a lifetime! Please contact thesoftmovement@gmail.com for details.

Help us promote Softness worldwide :)