Wednesday, December 2, 2009

(THE SOFT MOVEMENT FALL IS HERE!)

daisy's "supergirl" dress


Once again the summer light has faded, will you hibernate and retreat into our soft world?? The new fall/winter collection has come, and each piece is soft, comfortable, and perfect for layering with your fall wardrobe . The SOFT movement presents to you with Daisy, Molly, and Jane's story: "The Search for Softness". Will you be searching too?


Sunday, November 15, 2009


















Fall Collection 2009: "The Search for a Softer World"

Tuesday, September 1, 2009

(Softness from the Heart.)


Music expresses the softness we sometimes hold inside. Words can harshen the purest form of the emotion you feel and music is a way for your soul speak without be clouded with too much thought.

The Soft Movement unites all expressions of softness, whether it be through music, video, fashion or poetry. Where you find softness, you'll find us.

The Soft Movement got a video present today and would like to share it with you.

"Love is a Parachute"

written by: Kai Lam
directed by : Jane Park
starring:Kai Lam and Christina Tran
special thanks: Dylan Bannon, Cinjon Resnick, Keja Rowe

Tuesday, August 25, 2009


(Hello, Molly speaking...)


The Soft Movement promotes softness thru all aspects of life. We want you to surround yourself with things that feel good, inside and out. How can you resist having soft things against your skin and soft feelings around your heart?

Have you met Molly? She is the third collection in our clothing line. Molly lives outside of the box. She explores uncharted territory through her clothing and style, redefining the concept of lines and shapes.

Will you travel with Molly to discover the soft things in our universe?





Friday, August 21, 2009



(TheSoftMovement presents you with a Soft World.)

If all of the harsh things in life are weighing you down, go to a place where softness is all over - stay in our soft world! A place to grow, and play, and create with no hard feelings.

Made of cotton balls, recycled cardboard, and a lot of love - do you know which soft country you want to live in?

Perhaps you'll want to swim in the Soft Sea, or relax on the beach in the Soft Indies. either way we'll be waiting for you!




Wednesday, August 12, 2009

(A Soft Poem for you.)



"The softest thing in the universe
Overcomes the hardest thing in the universe.
That without substance can enter where there is no room.
Hence I know the value of non-action"



Tao Te Ching
*A gift to The Soft Movement from a very soft and special artist, Aileen Son:
www.aileenson.com

Tuesday, August 11, 2009


(Hello again, I'm Daisy ! )

The Soft Movement can't help but take notice of the soft colors and textures in Daisy's collection. In order to promote our vision of creating a soft space for everyone, we must bring to light, all aspects of softness, beginning with the creation and design of soft clothes.

Daisy's collection creates softness through color, light, and texture. She dances in her soft space; a place full of life, love, and lollipops! ( All photos taken during our runway show on 7.18.09).

Daisy twirls in "Creamsicle"

Playing with "Peppermint"

Daisy feels light in "Marshmallow"


Monday, August 3, 2009



(Introducing Daisy.)



The Soft Movement's goal is to create a soft space for you; we want you to explore, create and experience softness. Our clothes allow you to experience the softness you have inside, on the outside.

Our Summer 2009 Collection's second line is Daisy. A girl who laughs and plays in a world full of color and light. Her collection is full of color, light, and softness.

Hello soft world - please meet Daisy.



Tuesday, July 28, 2009


(Music: an interpretation of softness.)


The Soft Movement aims to create a soft space for you. A place where you can play, laugh, reflect and create.

We are presenting you with the idea of SOFT.

Inspired by The Soft Movement's "Jane" collection, Jane Park and Kai Lam collaborate to create a moment of softness through sound.

Jane dresses are delicately woven from strings of deep thoughts and lost memories. Let the violin be her voice!





All compositions are original music by Kai Lam, performed with Jane Park.
Exclusively written for The Soft Movement introduction of Softness to the world.
(Introducing Jane.)


The Soft Movement is about creating a world of all things soft. We are starting with soft clothes.

Our Summer 2009 Collection is made up of 3 lines: (Daisy, Molly, and Jane) each line is inspired by a different girl, each line is about their soft story.

We are introducing Jane. (All photos are live shots from our runway show, 7.18.09).

"Walking in Green Vertigo"

"Hiding in The Hoodie Dress"



Saturday, June 20, 2009


(IT'S A SOFT REVOLUTION!)

Come check us out, July 18 @ The Living Theatre on Houston & Clinton.

A collaboration of artists coming together to make the world a softer place.

Portion of proceeds will be used towards creating a softer world for children living in a hard universe.

Introducing The Summer 2009 LIGHT Collection-
within darkness, there is light;
within light, there is color and life.

WELCOME TO THE SOFT MOVEMENT!

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We are excited to present soft art, music, words, and dance by:

Malik Dionysos (spoken word)

Patrice Miller & Dance Group (a special dance in our Soft summer dresses!)

Eriko Takunso (sounds: erikotatsuno.com)

Dan-ah Kim (vision: http://www.dkim-art.com/

Aileen Son (vision: http://www.aileenson.com/)

Eto Otitigbe (vision/sound: soft projections)

Andy Putnam (vision: light installation)

Ben Huang (sound, dj)

Loren Kulesus (vision: soft concepts)

Kai Lam + MIT Student Group (inventions, genius creations)

Adam When (production manager, creating light and space!)

And a special shout-out to Rich Simis who is hand screen printing the softest t-shirts in the world for the party! (Men and Women designs available from The Soft Factory)

Please join us, we look forward to having you! Anyone and everyone can come :)