(THE SOFT MOVEMENT FALL IS HERE!)

daisy's "supergirl" dress

Once again the summer light has faded, will you hibernate and retreat into our soft world?? The new fall/winter collection has come, and each piece is soft, comfortable, and perfect for layering with your fall wardrobe . The SOFT movement presents to you with Daisy, Molly, and Jane's story: "The Search for Softness". Will you be searching too?

Fall Collection 2009: "The Search for a Softer World"

(Softness from the Heart.)

Music expresses the softness we sometimes hold inside. Words can harshen the purest form of the emotion you feel and music is a way for your soul speak without be clouded with too much thought.

The Soft Movement unites all expressions of softness, whether it be through music, video, fashion or poetry. Where you find softness, you'll find us.

The Soft Movement got a video present today and would like to share it with you.

"Love is a Parachute"

written by: Kai Lam

directed by : Jane Park

starring:Kai Lam and Christina Tran

special thanks: Dylan Bannon, Cinjon Resnick, Keja Rowe

(Hello, Molly speaking...)

The Soft Movement promotes softness thru all aspects of life. We want you to surround yourself with things that feel good, inside and out. How can you resist having soft things against your skin and soft feelings around your heart?

Have you met Molly? She is the third collection in our clothing line. Molly lives outside of the box. She explores uncharted territory through her clothing and style, redefining the concept of lines and shapes.

Will you travel with Molly to discover the soft things in our universe?

"Astronaut"

"Blue Moon"

"Air Balloon"

(TheSoftMovement presents you with a Soft World.)

If all of the harsh things in life are weighing you down, go to a place where softness is all over - stay in our soft world! A place to grow, and play, and create with no hard feelings.

Made of cotton balls, recycled cardboard, and a lot of love - do you know which soft country you want to live in?

Perhaps you'll want to swim in the Soft Sea, or relax on the beach in the Soft Indies. either way we'll be waiting for you!

www.thesoftmovement.com

(A Soft Poem for you.)

"The softest thing in the universe

Overcomes the hardest thing in the universe.

That without substance can enter where there is no room.

Hence I know the value of non-action"

Tao Te Ching
*A gift to The Soft Movement from a very soft and special artist, Aileen Son: www.aileenson.com

(Hello again, I'm Daisy ! )

The Soft Movement can't help but take notice of the soft colors and textures in Daisy's collection. In order to promote our vision of creating a soft space for everyone, we must bring to light, all aspects of softness, beginning with the creation and design of soft clothes.

Daisy's collection creates softness through color, light, and texture. She dances in her soft space; a place full of life, love, and lollipops! ( All photos taken during our runway show on 7.18.09).

Daisy twirls in "Creamsicle"

Playing with "Peppermint"

Daisy feels light in "Marshmallow"