Better than Jam During Mimosa Sunday!!

Grabbing the summer heat by the balls, BTJ decided to have mimosa sunday sale this week! free mimosas and 10% off on all designer purchases.. So, to show our support, we went for a visit and a free mimosa! Stop by the store if you can - great chance to get 10% off and some free booze!

1095 Flushing Ave - Better than Jam Co-Op

Fulton Fashion Show in Brooklyn!

A couple weeks ago, the Fulton Market Fashion Show debued several local designer pieces during their 2010 show. Here are some of our own soft pieces on show! Special thanks to Better than Jam for coordinating our submissions!

"city girl"

last season's: "teal tease"

Our First "SOFT" Wedding

On a beautiful sunny day, just outside of Atlanta, GA, Katti and Hanson Wong tied the 'ultimate' knot!! A wonderful couple who not only knows how to have a good time, but who have also found a way to have a fabulous wedding supporting small business owners without breaking the bank! With cost friendly choices such as flowers supplied by local farmers, and customizing her gown with vintage embellishments from her mother's veil, Katti and Hanson were the perfect choice for our first soft wedding!

The beautiful bride chose The Soft Movement for her bridal party couture and we couldn't be happier with the results! The dresses came out wonderfully chic in custom colors chosen by the bride, and each dress was tailored to each bridesmaids desires. In the end, the beaming bride was (and still is) beautiful, and there couldn't be a more luckier groom! Thank you Katti and Hanson, for having the first soft wedding, and we wish you both the best of luck in life, love and happiness! There couldn't have been a better first!!

Bridesmaids Connie, Holly, Shauna and Doretta show off their custom dresses along with their beautiful bouquets!

Bridesmaids (left to right) : Holly, Doretta, Shauna, and Connie

The Bridal Party! (love how the ties perfectly match the dresses!)

Finally- The hard part is over and time to partay!

have a looksy...Who's wearing TSM?

taking your own measurements -
The Soft Movement Way!



ever confused about how to take your own measurements when ordering our dresses? follow this easy method and you'll be one step closer to a softer world!

The Soft Movement : Spring Secrets Photoshoot

SECRETS SPRING COLLECTION 2010

Have you seen the secrets spring collection 2010? Launched on May 7th, 2010, The Soft Movement has finally shared their spring secret with the world! check us out at the Better Than Jam Coop in Brooklyn NY, or visit our site : www.thesoftmovement.com to see the new collection! Place your orders thru email, and we will make you a custom made piece to brighten up any spring time wardrobe!! get 15% off the spring collection by mentioning : SOFTBLOG in your email!!