Sunday, May 16, 2010


SECRETS SPRING COLLECTION 2010

Have you seen the secrets spring collection 2010? Launched on May 7th, 2010, The Soft Movement has finally shared their spring secret with the world! check us out at the Better Than Jam Coop in Brooklyn NY, or visit our site : www.thesoftmovement.com to see the new collection! Place your orders thru email, and we will make you a custom made piece to brighten up any spring time wardrobe!! get 15% off the spring collection by mentioning : SOFTBLOG in your email!!

Sunday, April 18, 2010

spring, are you here yet??


THE SOFT MOVEMENT
May 7th, 2010

Monday, April 12, 2010

**pppstttt.... it's almost here! **



The Soft Movement Spring Collection

MAY 7th 2010

Thursday, April 8, 2010

The Soft Movement supports...



source: http://www.good.is/post/five-ideas-always-with-honor/

Thursday, March 25, 2010

SOFT adj. soft·er, soft·est
- Smooth or fine to the touch: a soft fabric.
- Not loud, harsh, or irritating: a soft voice.
- Not sharply drawn or delineated: soft charcoal shading; a scene filmed in soft focus.
-
Mild; balmy: a soft breeze.
- Of a gentle disposition; tender.
-
Affectionate: a soft glance.
- Attracted or emotionally involved: He has been soft on her for years.

softness [ˈsɒftnɪs] n
- the quality or an instance of being SOFT

COURTESY OF www.thefreedictionary.com

Sunday, March 21, 2010


sometimes it's hard to grow a soft movement in a hard world. you just have to keep going.

jar donations welcome, support our growth, expand our world: www.thesoftmovement.com

(photo source: http://www.naoko-ito.com/Urnban-nature-2009-ubiquitous.jpg)

Wednesday, March 17, 2010

SOFT dresses for SOFT weddings!!

Recent Soft Movement fan, Katti and her bridesmaids took a lil trip to NYC this weekend!! There was plenty of celebrations for her last days of singlehood, but there was just enough time to try on their bridesmaids dresses from The SOFT Movement!!! We met up to do a fitting for each of them in their dresses, and when you mix 7 girls with a lil' wine, soft clothes, and fun designs you have a great way to spend an early rainy afternoon!!

Not only do they look soft and serene in the fabrics and colors, they definitely rocked the designs too!! we can't wait to see the final products on them!! thanks ladies for a wonderful weekend, and check out Katti's shout out to us on their wedding site!!!!

Holly ( a.k.a. "Kim") plays with a flirty embellishment for her hair .
what do you all think?



holly models "kiwi" for all the other bridesmaids to see.. she looks great in these colors -
not to mention that big smile on her face!


the bride can't live without her soft dress and her veil!

"could i BEEEE any cuter in these dresses??"


lisa takes a sneak peek at the new spring collection for the softmovement!!
i think thesoftmovement does her body good!!!

We are all counting down to May 22 now!!